The Verve Partnership

Small but mighty, the Verve Partnership has touched some of the Baltimore area’s most cutting edge projects. From the first co-working space Betamore to the National Federation of the Blind, their signature designs make an impact on all the spaces they touch.

After ten years of delivering design through their signature approach, they wanted to be a larger part of the conversation and get credit for ideas that they brought to the industry. They wanted to bring their design methodology to their own firm’s marketing.

Enter Andana to celebrate their tenth anniversary and double down on Verve by harnessing their brand voice to deliver innovative marketing.

• Verve wanted dedicated marketing support and brand development to share ten years of impact, build brand recognition and position Kelly Ennis, owner and founder, as a leader in brand user experience and human-centered design for workplace, living communities, and public spaces – Because people thrive in an environment designed with purpose to inspire activity, ingenuity, and connection.
• We developed a marketing plan built around their brand…. Work from the inside of the “building” to the outside of the “building” for a branded experience to the core. The content strategy starts with the people, show the Verve process using data-driven strategies to create the sense of place with each project. We needed to contextualize the Verve’s unique position in the market and then (and-only-then) showcase their  projects. The goal was to build on their thought leadership and proven processes  – to go beyond their portfolio and influence clients and the industry to approach design in the Verve way.

Working together Andana and Verve delivered a marketing mix of case studies, blog posts, social media, white papers, press releases, booklets, website content, trade show collateral. Our Verve-branded materials focused on their expertise, allowing their gorgeous project photos to speak for themselves, and telling the story of Verve’s innovative mindset and approach to planning and design – putting people and purpose first.