What is Andana?

“Andana” is a mash up of Carrie Ann’s three nephews’ names, Anthony, Daniel, and Nathan. 

Our name is as different as we are. We are a marketing consulting and proposal management agency focused on professional services firms – A/E/C, IT, environmental, cybersecurity, program management, accounting, training. Our clients are smart, savvy, and talented. They excel at what they do – and they want to do more of it. So, they come to Andana to plan just that. Whether we are writing a fine-tuned competitive proposal, leading a market positioning workshop, or creating beautiful collateral materials, Andana works side-by-side with our clients to make it all happen.

Proposal Management

Our proposal team comes from different backgrounds and bring their talents to each project we work on. We know the industry and we know what works, but we also explore the world around us and bring those ideas to our clients. Working with civilian and DoD Agencies, we bring our collective expertise from years of collaborating with our clients, hearing from agencies through industry day briefings or our client debriefs, to provide our clients with consultative proposal input as well as committed, collaborative proposal management teams. Andana’s employees work closely with our clients from kickoff to delivery to make sure we deliver our best work, and make our clients stand out in their response. Our services don’t stop at proposals. When our clients are selected for an interview, we provide orals coaching and presentation design. 

Marketing Consulting

As a marketing agency, we focus on professional service firms and Government Agencies. We know the marketing materials you need to be successful include more than a glossy brochure and well written website. You need to build the ongoing library of project profiles and resumes of your team. To dig deep and tell your clients why you stand out. To tailor a marketing program just for your firm. Social is not for everyone, but pieces of it are. White papers and presentations won’t work for all firms, but hosting events and demonstrations might. Our clients work with us because they are ready for someone else to think about marketing, to manage deadlines, to think about messaging, and to write social posts and marketing collateral. We focus on that – so our clients can keep focused on the work they love. Together, we look at where you are and where you want to go. You get to focus on what you do best, and we get creative writing amazing proposals, customizing content, and designing marketing materials to win the work you want.

ORGANIZATION INVOLVEMENT

Andana is an active member of a number of industry organizations. The services we provide are enhanced by these associations, as means for strengthening existing relationships, cultivating new ones, and gaining market intelligence.  We are proud to support the community and industry in which we live and work.  Andana is currently a member or active in the following organizations:

• Society of American Military Engineers 
• AFCEA
• Fort Meade Alliance
• National 8(a) Association
• Society for Marketing Professional Services
• Urban Land Institute

MEET YOUR SMALL BUSINESS GOALS WITH ANDANA (WOSB and HUBZone)

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